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EU Associates Programme Advertising Fee Schedule

This Associates Programme Operating Agreement will change on 6th June 2012. Click here to see the new Associates Programme Operating Agreement that will come into force on 6th June 2012.”

This Associates Programme Advertising Fee Schedule (“Schedule”) is part of the Operating Agreement that governs your participation in the Amazon EU Associates Programme. This Schedule describes the advertising fee rates you may earn as a participant in the Programme. It also describes the limitations that apply to earning advertising fees on certain Products. From time to time, we may modify this Schedule in accordance with Section 15 of the Operating Agreement. All capitalised terms used below that are not defined on this page have the meanings given to them in the Operating Agreement.

During each calendar month, you may earn advertising fees for Qualifying Purchases (see Section 7 of the Operating Agreement). Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations described in the “Limitations on Advertising Fee Rates for Certain Products” section below. We also may offer advertising fees in the form of bounties or other special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes (including sales tax and VAT), and service charges, and less any rebates, credit card processing fees, returns, and bad debt.

The Programme’s standard advertising fee structure for each Amazon Site is described in Tables 1 and 2 below. The advertising fee rates you may earn will vary depending on the number and category of Products that are shipped, streamed, or downloaded (as applicable) in a given calendar month that constitute Qualifying Purchases. We will determine the classification of Products in each category set forth in Table 1 below or otherwise described on this page.

If you enrolled in the Programme under our “Classic Fee Structure”, then you will earn the fixed advertising fees rates as described in Table 1 and a 4.00% fixed advertising fee rate for any number and category of other Products. These rates will continue to apply to you unless you select the standard advertising fee structure. If you wish to change your account to the standard advertising fee structure described above, please contact us , in which event the change will be effective on the first day of the next month. If you elect to change your account to the standard fee structure described above, you will not be able to revert back to the “Classic Fee Structure”.

Example Calculation of Advertising Fees

The following example demonstrates how advertising fee rate calculations work under Tables 1 and 2 for Associates who are enrolled in the Programme for the Amazon UK Site, the Amazon DE Site or the Amazon FR Site. If, in a given month, 6 General Products, 9 Amazon MP3, and 7 Amazon Gift Certificate Products were shipped or downloaded (as applicable) as a result of orders placed by customers during Sessions initiated through Special Links on your site, then the total number of Products would be 22. The volume-based advertising fee rate for a monthly volume of 1-20 Products would be used to determine your advertising fee rate for General Products because the Amazon MP3 and Gift Certificate Product units are not included in calculating the applicable advertising fee tier in Table 2. In this example, an advertising fee rate of 5.00% would apply to Qualifying Revenues from the 6 General Products, an advertising fee rate of 10.00% would apply to Qualifying Revenues from the 9 Amazon MP3 Products and an advertising fee rate of 6.00% would apply to Qualifying Revenues from the 7 Gift Certificate Products.

Fee Structure for Downloadable Application/Browser Extension Categories

If you are in the “Downloadable Application/Browser Extension” category, you will earn 2.00% of Qualifying Revenues or such other percentage as may be notified (or as may have already been notified) to you by us by email or general posting on Associates Central from time to time. For the avoidance of doubt, if you are in the “Downloadable Application/Browser Extension” category, you will only earn the advertising fee rates described above and neither the Classic Fee Structure nor the standard advertising fee structure will apply to you.

Limitations on Advertising Fee Rates for Certain Products

Notwithstanding the advertising fee rates described on this page, advertising fees for all Qualifying Purchases of Products are limited to a maximum of £7.00/€10,00 (as appropriate) per Product regardless of the Qualifying Revenues received from the sale of that Product, except where that limitation is specified expressly as not applying to certain categories of Products below.

Special Offers and Promotions

From time to time, we may run special or limited time offers or promotions under which you may earn advertising fees on Products or categories or Products that were previously excluded from earning advertising fees, or you may earn increased advertising fee rates from those set forth in this Schedule. We may notify you about special offers or promotions by updating this page or through emails, blog posts, or other means.

Current Special Offers and Promotions: NONE

STANDARD ADVERTISING FEE RATE TABLES

1. Amazon UK Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Table 1

TABLE 2 – Volume-Based Advertising Fee Rates for General Products*

Table 2

* “General Products” are any Products other than those for which we pay a fixed advertising fee rate as described in Table 1.

** For purposes of calculating the number of Products shipped, streamed or downloaded (as applicable) in a given month, we will not include Products included in categories in Table 1.

The limitation on Advertising Fees of £7.00 does not apply to Qualifying Purchases of Products from the following Categories: Books, Music, Amazon MP3 Products, DVD, Javari Products.

2. Amazon FR Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Table 1

TABLE 2 – Volume-Based Advertising Fee Rates for General Products*

Table 2

* “General Products” are any Products other than those for which we pay a fixed advertising fee rate as described in Table 1.

** For purposes of calculating the number of Products shipped, streamed or downloaded (as applicable) in a given month, we will not include Products included in categories in Table 1.

The limitation on Advertising Fees of €10,00 does not apply to Qualifying Purchases of Products from the following Categories : Books, Music, Amazon MP3 Products, DVD, Javari Products.

3. Amazon DE Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Table 1

TABLE 2 – Volume-Based Advertising Fee Rates for General Products*

Table 2

General Products” are any Products other than those for which we pay a fixed advertising fee rate as described in Table 1.

** For purposes of calculating the number of Products shipped, streamed or downloaded (as applicable) in a given month, we will not include Products included in categories in Table 1.

The limitation on Advertising Fees of €10,00 does not apply to Qualifying Purchases of Products from the following Categories : Books, Music, Amazon MP3 Products, DVD, Javari Products.

4. Amazon IT Site Standard Advertising Fee Rates

From 1 December 2010 to 31 December 2011, a flat advertising fee rate of 10% of Qualifying Revenues will apply. The limitation on Advertising Fees of €10,00 does not apply to any Qualifying Purchases of Products from the Amazon IT Site during that period.

From 1 January 2012, the limitation on Advertising Fees of €10,00 does not apply to Qualifying Purchases from the following Categories: Books, Music and DVD. From 1 January 2012, the following advertising fee rates will apply:

Table 1

5. Amazon ES Site Standard Advertising Fee Rates

Table 1

The limitation on Advertising Fees of €10,00 does not apply to Qualifying Purchases from the following Categories: Books, Music and DVD

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